Samarth E-Mobility Launches ‘Avore Electric’ brand, Targets India’s 125cc–200cc Motorcycle Segment

Samarth E-Mobility has launched Avore Electric, its electric two-wheeler brand built around a single idea — that intelligence should not be a feature bolted onto a motorcycle, but the foundation from which it is designed. The brand made its debut with a brand film, website, and social media presence, marking the beginning of a broader market-entry plan with product announcements to follow in the coming months.

What sets Avore Electric apart from most players in the electric two-wheeler space is its degree of vertical integration. Over the past three years, a team of more than 100 engineers working out of the company’s dedicated R&D facility in Ahmedabad has developed over nine critical vehicle systems entirely in-house. These include a patented Battery Management System, battery pack, motor, motor controller, power control module, DC-DC converter, onboard fast charger, display system, and a proprietary operating system. The company has also filed more than 110 intellectual properties to date.

This entire technology ecosystem sits on two proprietary foundations: AVORE Source, the company’s in-house technology stack, and the AVR platform, a purpose-built two-wheeler architecture designed specifically for Avore’s product range. Together, they give the company full control over vehicle performance, software integration, and the overall rider experience — including the ability to push continuous improvements through over-the-air software updates.

Avore Electric’s first range of motorcycles is aimed squarely at the 125cc–200cc segment, one of India’s largest and most active categories spanning both commuter and lifestyle use cases. The motorcycles are being built for everyday Indian riding conditions, targeting riders who want a practical electric alternative without trading off on performance or reliability. The brand plans to enter the market through a strategy built around product-led storytelling, consumer education, and a differentiated ownership experience.

“For three years, we asked ourselves a simple question — why does India’s most widely used personal vehicle incorporate so little intelligence. We realised the answer wasn’t a missing feature, it was a missing commitment. True intelligence cannot be assembled from off-the-shelf components; it must be engineered from the ground up. Engineering excellence in intelligence is not a claim for us; it’s a methodology that shapes every decision we make,” Mr. Priyank Rakholiya, Co-founder, Samarth E-Mobility

The launch of the brand marks the start of a wider rollout, with specific product announcements and campaign reveals expected over the next few months as Avore Electric prepares to enter the Indian market.