BMW Group India Posts Best Ever First Half Sales With 17% Growth

BMW Group India has recorded its highest-ever first-half sales performance, delivering 9,075 cars between January and June 2026, a 17% year-on-year increase. The strong momentum continued through the second quarter as well, with 4,507 cars delivered between April and June, also reflecting 17% growth year-on-year. The performance was driven by robust demand across electric vehicles, long wheelbase models, sports activity vehicles, and the MINI brand.

Mr. Hardeep Singh Brar, President and CEO, BMW Group India said, “BMW Group India has delivered its highest-ever sales performance in the first half of 2026. We have delivered 9,075 cars, but beyond this impressive number, what we are really focused on is to continue our steady double-digit growth in an otherwise challenging environment. The +17% growth is a clear reflection of the deep trust our customers place in our brands. Our decisive hold on electric mobility has solidified BMW Group India as the number one choice in luxury EV segment. With a phenomenal +78% growth, every fourth car we sell today is an EV. Furthermore, our customer-centric product strategy continues to pay off, driven by a substantial surge in demand for our executive long wheelbase models and dynamic sports activity vehicles. Building on the thrill of our new launches, we have planned 14 more exciting products across all three brands before year end. We will drive this performance to the next level with a luxury experience that is unparalleled in the segment and matches evolving customer desires. With the commitment of our dedicated team and dealer partners, we are confident of driving the momentum and rewriting success stories for the rest of the year.”

Electric vehicles were the standout story of the half. BMW Group India retained its position as the number one luxury EV brand in India, delivering 2,359 electric vehicles in H1 2026 — a 78% year-on-year surge. EV penetration reached 26% of total sales, meaning one in every four cars sold by BMW Group India in the first half was electric. The company holds a 69% market share in the luxury EV segment, reinforcing its dominant position in this fast-growing category.

The long wheelbase range continued to find strong favour with Indian buyers. BMW Group India offers the largest range of long wheelbase models in the luxury segment, selling 4,428 such cars in H1 2026, a 24% year-on-year increase. Long wheelbase models accounted for 52% of total sales, reflecting a clear customer preference for vehicles that combine driving performance with premium comfort and space.

Sports activity vehicles also delivered strongly, with BMW and MINI SAVs recording 35% year-on-year growth at 5,926 units, accounting for 65% of total sales. The category’s growing share underlines the enduring appeal of commanding, dynamic, and luxuriously appointed SUVs among Indian buyers.

MINI had an exceptional first half, selling 504 cars and recording 70% year-on-year growth. The MINI Countryman remained the most popular model, followed by the Convertible and the Hatch. Special editions including the MINI Cooper S Victory Edition and the MINI Convertible JCW Pack sold out, pointing to strong customer enthusiasm for exclusive, high-character offerings. The MINI Countryman C, launched in mid-June, is already seeing healthy demand.

BMW Motorrad delivered 2,327 motorcycles in H1 2026, with popular models including the S 1000 RR, 900 GS/GSA, and 1300 GS/GSA. The first lot of the new BMW F 450 GS sold out upon delivery commencement at the end of June, with bookings for the next lot to open shortly.

On the product front, BMW Group India launched 11 new products in H1 2026, including the BMW X3 30d, BMW M440i, BMW X6 M60i, MINI Countryman C, BMW F 450 GS, and BMW M 1000 R. A further 14 launches are planned before the end of 2026 across all three brands.

Beyond products, BMW Group India continued to deepen customer engagement through experiential platforms including the BMW M Drift Academy, Women’s Power Drive, BMW Golf Cup, MINI Go-Kart Days, and BMW GS Experience. Cultural partnerships with the India Art Fair and Kochi-Muziris Biennale, alongside the BMW Excellence Club’s bespoke lifestyle experiences, extended the brand’s reach beyond mobility.

The company’s retail network now spans 100 touchpoints across 40 cities, with 19 new outlets planned across 18 cities in 2026 under the Retail.NEXT initiative, which is designed to create future-forward luxury retail spaces aligned with evolving customer expectations.

BMW India Financial Services supported the sales momentum, with one in every four BMW cars financed through its platform in H1 2026. Its BMW Smart Finance solutions offer benefits including up to 40% lower monthly instalments, assured buyback of up to 73% of ex-showroom price, and flexible end-of-term options, making luxury ownership more accessible and hassle-free for customers.