TVS Motor, Noise Launch India’s First EV-Smartwatch Integration for Smarter Rides

TVS Motor Company (TVSM), a global leader in two and three-wheelers, has partnered with connected lifestyle brand Noise to launch India’s first EV-smartwatch integration. This industry-first innovation links the TVS iQube electric scooter with a special edition Noise Smartwatch, enabling riders to access real-time updates such as vehicle status, battery levels, tyre pressure, and safety alerts directly from their wrist.

The TVS iQube Noise Smartwatch will be available exclusively on the official TVS iQube website at an introductory price of ₹2,999, and will include a complimentary 12-month Noise Gold subscription.

This collaboration builds on the growing popularity of the iQube, which has crossed 6.5 lakh unit sales in India, making it the country’s top-selling EV scooter. By turning the smartwatch into a smart riding assistant, TVS and Noise aim to make daily commutes safer, smarter, and more convenient while setting a new benchmark in connected mobility.

Mr. Aniruddha Haldar, Senior Vice President — Head Commuter & EV Business and Head Corporate Brand & Media, TVS Motor Company, said, “This partnership blends technology, sustainability, and customer-centric innovation. The smartwatch now becomes a smart riding companion, helping riders enjoy safer and more intuitive journeys.”

Mr. Amit Khatri, Co-Founder of Noise, added, “We’re bringing meaningful innovation to the wrist, turning the smartwatch into a mobility companion. This reflects our commitment to creating purposeful, connected technology for everyday life.”